(AT1) Band Logo Research

In order to make by band and digipack more appealing I conducted some research into band logos, It became apparent to me through this that many bands currently use band logos to brand themselves and their style of music. It is a very clever way of attracting an audience, and gaining recognition. I am hoping to also create a recognizable logo for my bad so that it can be used on my digipack cover and help to attract my audience.

 A bands logo is very important in promoting a musician. Logos for band are becoming more and more popular with some bands albums recognizable by a single symbol such as, Him, Linkin Park or Blink 182, having the logo of the band on the cover of a digipack can instantly draw the attention of an audience. A bands logo can sometimes simply be a certain font but once it is established, the font is then used throughout all of the band material and it becomes a representation for that band.

Once I had decided to create a logo for my band, I then conducted research on typical band logos, how they are styles, what colour schemes they use etc.

I found that while some logos used very eccentric font styles like, Whitesnake, New York dolls or Pink Floyd others used very simplistic font styles such as Oasis or the Beatles. Other logos featured more colour than other while others were simply black and white. Others included an image relating to the band name within the logo while other simple had writing and nothing else. One important feature I did find however was that generally speaking band logos need to be kept simple. There were very few logos I found that featured a lot of colour with the most common colour used being black, they were all very clear on the styling of the writing and did not include any abstract, off-putting or obscure fonts or images that would confuse the audience.

Through this I have gained a better understanding of how a band logo should be presented, it needs to be clear and efficient with basic colour schemes.