Purpose Of Music Videos

What is the purpose of a music video?

There are various purposes to a music/promotional video, different artist release them for different reasons, the main reasons I feel why music videos are made are:

·         1 .To simply entertain the audience, these are more linked to performance based videos such as hip/hop, pop videos, that feature dance routines etc. Artists release singles to yes make money, but to entertain their audience so a music video helps to also do this.

·        2.  To sell an artist's image and ideologies, primarily more linked with rock, alternative music that feature story lines  The content of these music videos are to help portray the style of the band/artist, so that the audience will see the video and identify and relate to its content, ultimately making them a fan of the band.

·         3. So that the audience will get a better understanding of the song and the meaning behind it, many songs can feature lyrics that are unclear about that the song is about and the message or meaning behind it, so a music video can help to reveal this to its audience by telling a story through the lyrics.

·         4. To help attract a mass audience to the song, if a band releases a music video that the audience likes because of its content, it makes the audience more likely to like and buy the song because the video contains something they liked or related to. The audience begin to associate the actual song with the video they liked.

·         5. The most obvious and main reason is, to make money, a large number of artists will release a song and once the buzz from the song has died down, they will then release the video for that song, this then creates a new buzz and often leads to a sudden burst of song sales.