Audience Consumption Habits

Who are they consumed by?	How are they consumed?	Where are they consumed?
My research showed me that the majority of people who consume music and music video tend to be between the ages of 11-21. Any younger or older than this were generally very uninterested in music or videos. I did not find any significant difference in the amount of male and females consuming music and music videos.	With the recent advances in technology, we can now watch videos, not just on our TV's but on our phones and computers through portals such as YouTube or Vimeo. Once to watch a music video it must have been through a music channel on TV now millions of videos get uploaded to YouTube everyday and allow people from all over the world to watch videos, of these videos a significant number of them are promotional music video, either uploaded directly by an artist to promote their music or by a fan or YouTube user to share it with others. My research showed this as many when asked said that they often watched videos on YouTube or Facebook and rarely viewed a music video on TV anymore.	Because of these technological advances, people can watch music videos or listen to music, wherever and whenever they like, videos can now be watched via phones, iPods or tablets. So you can now watch a video on the tube, at school or at home.